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Success Stories

Pingu’s English, Thailand – Dr. Nipat Ungpakornkaew Master Franchisee

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Brief Timeline

Jun 2009: 1st Corporate-Owned Pingu’s English School
May 2011: 10th Pingu’s English Unit Franchise
Jun 2011: 1st Pingu’s English School Licensing Program
Aug 2013: 1st Cambridge English Young Leaners Test
Nov 2014: 5th Pingu’s English School Licensing Program
May 2015: 8th Pingu’s English School Licensing Program with 2,000 enrolments per annum in total.

What was the company’s background before becoming a Pingu’s English Master Franchisee?

  • Construction Materials and Steel Industry
  • Supply Chain, Logistics and Shipping Industry
  • Playground Equipment for Public and School Playground

How long has Pingu’s English been running in Thailand?

6 years (since 2009)

Why did you decide to invest in setting up Pingu’s English language training schools across Thailand?

  • Thailand is a country of full potential of ESL/ESOL (English as Second or Speaker of Other Languages) industry with strong demand of English for education, vocation and vacation.
  • Sizeable market of 5 million students age 3-8 years together with pools of prospects (entrepreneurs) spreading around the country looking for the “easier
    than you think to start earning from learning” model
    of business.
  • Under-performance of English teaching in public and private schools means a good chance for success of such qualified curriculum as Pingu’s English.
  • CEFR and Cambridge English’s Young Leaners’ English both conform to the requirement of Ministry of Education, Thailand.

What are the unique benefits of being a Pingu’s English Franchisee?

  • Professionally backed up by a trust-worthy partner, LG & DE, with 110+ years of expertise.
  • Brand value from effective and continuous marketing activity year-round.
  • Global scale of Research & Development of products and services suited to local market of Thailand.
  • Strong leadership of executives with competent staff for ease of operation.

What kind of support have you received as a Master Franchisee from the Linguaphone Group?

  • Effective training for all staff (academic and business, sales and operation) needed for the successful set-up of business, right from Day 1.
  • Year-round consultation with keen understanding at all levels – strategy, marketing, sales, operation, stock, etc. through all channels of communication from traditional e-mail and call to Skype and FaceTime to one-on-one and department to department.
  • Regular visits from Mr. Derek Price, CEO, are usual for the boon and bane of business.

What do you feel has been a key factor in your success?

  • Strategic products and position of the market not only for the present but also the ever-changing market to come. Pingu’s English is truly the first among others.
  • A bold vision to create and to lead the market.
  • Solidarity among key staff, LG & DE, and the customers.
  • Training and re-training of personnel to rise above the storm of market dynamic and competition.
  • Global and regional network among Master Franchise to cooperate, learn, and assist each other when needed.

What advice would you give to someone considering investing in a Pingu’s English Master Franchise?

  • As time does matter, the earlier the better for the investment of Pingu’s English Master Franchise.
  • Be prepared to change the country and the world together.

What are the key benefits to the customers of Pingu’s English?

  • Economically and effective way of learning English as a Second or Speaker of Other Languages. (ESL/ESOL)
  • Right attitude of learning at the beginning will sustain the love of learning among children thereafter and lifelong.
  • World Class test at the end, Cambridge English’s Young Learner’s English is the passport to every single school, public or private, local, international or ivy-league, around the world.

What are the plans of Pingu’s English Thailand for the year ahead?

  • Expand more Unit Franchise to provincial areas.
  • Encourage more schools to adopt Pingu’s English (school licensing program).
  • Extend to Home School segment (direct to home market).
  • Emphasize on the new bold opportunity of Pingu’s English Extended Curriculum project liaised with Kingston University.

Any other useful background / comments you may wish to include?

For your family or your country, an investment in education is not only fruitful but conscience because education is universally the equaliser of society: the window of opportunity for young learner to the quality of education with no discrimination.

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Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Franchisee in State of São Paulo

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Franchisee in State of Mato Grosso do Sul

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Student's Mother

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Students Mother

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Students mother

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Students Father

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